Bisnode acquires leading marketing solutions provider in Germany


Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries

Stockholm, Darmstadt, March 16, 2017 – Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR 10,5m and is one of the leading B2C and B2B marketing providers for the German-speaking world. The company has strong customer relationships with top national and multinational brands, a sophisticated marketing service portfolio and one of Germany’s best and proprietary consumer databases.

„Given its proprietary consumer database and sophisticated marketing solutions capabilities, Global Group represents a key building block for executing Bisnode’s strategy of becoming the most wanted partner for data and analytics in Europe. The company will not only enable us to immediately provide additional services to our local DACH markets, but also contribute to the Group’s product development initiatives within next-generation marketing solutions. Together we have an exciting future ahead of us, and we very much look forward to welcoming the Global Group team to Bisnode,“ says Magnus Silfverberg, CEO at Bisnode.

Global Group, with its team of 55 employees, will continue to operate from its offices in Idstein in close cooperation with Bisnode Germany. Global Groups CEO, Frank Meier-Gerßler, will become a member of the German and DACH management teams. The transaction is expected to close by the end of April.

„We look forward to the upcoming possibilities, the exchange and the synergies, that we can exploit being a part of Bisnode. Our experience for data-based marketing and digitalization of customer touchpoints will make the development of new and innovative solutions even more exciting. This will be for the benefit of our customers,“ summarizes Frank Meier-Gerßler, CEO at Global Group Dialog Solutions AG.