Today, Zlatan has launched his new sportswear brand A-Z with a big event and press conference in Paris. The launch was live streamed and millions of fans tuned in on Facebook. 

The launch was attended by 300+ guests, including press from all over the globe. A big part of the guest list was comprised of Zlatan’s french fans – who were seated on the front row next to Zlatan’s A-Z business partner, Petter Varner, and his family.

The first ever A-Z collection was unveiled with an explosive choreographed show. Zlatan said thank you to attending guests and to the fans tuning in to the Facebook live stream. He then introduced the A-Z Inner Voice film – a film he stated being very proud of. He then introduced the brand with a Q&A in traditional Zlatan fashion: 

”We will take over. Trust me. We won’t give up until we take over.” – Zlatan Ibrahimovic

The full collection is now launched and available for purchase at a-z.com. 

LIVE STREAM: https://www.facebook.com/ZlatanIbrahimovic/videos/1203260409693358/ 

A-Z INNER VOICE FILM: https://www.youtube.com/watch?v=GGP_eLasp74

IMAGES AVAILABLE HERE: http://www.image.net/a_z 

PRESS Q&A: http://a-z.com/sv/om-a-z/press

@azsportswear #itsnotaboutthegear

For any press inquires please contact Borg & Lundell at: a-z@borglundell.se.

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